There are people, right now, who are searching for the very thing you carry. Not just your message, but your lived truth. The journey you’ve walked through the dark and found your own light.

And maybe, like me, you’ve felt the quiet nudge that says, you’re meant to share this. That your voice isn’t random, it’s actually needed. There are kindred souls out there, and they’re looking for someone who speaks in a way that feels like home.

But here’s the part we forget: You already have the tools to reach them.

There’s a quiet kind of panic that sets in when your soul-led business feels invisible.

You’ve done the work, both internally and externally. You’ve clarified your offer. You’ve walked through your own transformation. You’ve built something that could deeply serve.

And yet… where are the clients?

This is where I often meet people: spiritual entrepreneurs, creatives, healers, and coaches who are deeply called to serve, but quietly struggling to be seen.

If your marketing feels like it’s not landing, it’s often not your offer, it’s the way you’re talking about it.

One of the most powerful tools I share with my clients is the StoryBrand framework, developed by Donald Miller. It’s simple, human, and deeply aligned with energetic business principles because it centres the client, not the coach.

AI is everywhere in business right now. It’s quick, it’s clever, and it can save you hours. But if you’ve ever pressed publish on an AI-generated post and felt something was… missing, you’re not alone.

Because here’s the truth: AI can write the words, but only you carry the energy.

We humans have always understood ourselves and our reality through story. All cultures have their myths, fables and parables. Our modern culture is no exception- it’s told us stories about who we are, how we should relate to the earth and what constitutes success. The story goes that GDP, income averages and profit margins are measures of success and happiness. It says we’re separate; from fellow humans and the world around us. It says we’re evolutionarily-inclined towards selfishness and competition. This way of seeing ourselves and the world has been devastating not only for the planet, but for the human spirit.

The other day, I came across a comment on Facebook that caught my immediate attention.

It said:

“I feel that sometimes when I use AI to write my marketing emails, it’s quick but doesn’t transmit the energy of my voice.”

This one sentence captures what so many entrepreneurs and business owners are struggling with right now and it’s the exact premise of my book, The Influence of Energy: Discover the Power of Marketing from the Heart.

Our society, particularly the business and work sphere, is very much built around a more masculine way of approaching things. That is: a logical, clock-time driven and externally motivated approach. The narrative has been that if you want to be successful in business, you must channel the masculine energy and work hard regardless of your mood, energy levels or, in the case of the female-bodied entrepreneur, where you are in your hormonal cycle.  

Life often surprises us with blessings we never expected. Some seasons feel miraculous—where everything aligns, love flows freely, and clarity surrounds us. In Kabbalistic wisdom, this elevated state is connected to the higher dimensions of the soul. It is described as reaching Keter—the crown—where miracles become revealed, and we feel deeply connected to the Creator’s presence.

The key to unlocking your entrepreneurial dreams? Tapping into the niche market that suits you and your audience. This may seem counter intuitive- wouldn’t it be better for business to have a product that appeals to the masses as opposed to a small demographic? Not so. In fact, research shows that start-up businesses that try to sell to everyone you end up selling to no one.

When we think about marketing, we often think about tactics, strategy, and creativity.
But underneath all of it… your nervous system is running the show.

If you’ve ever felt like you know what to do but somehow can’t do it consistently, it’s not a mindset problem.
It’s a nervous system response.

How integrating personal values into business can transform our wellbeing, businesses and the planet. Fundamentally, we humans thrive when our time and energy is dedicated to things, we believe in. Having spent many years working with both already established and budding entrepreneurs, I’ve noticed that those who take the time to determine their personal values and steer their business accordingly not only enjoy improved focus and success professionally but experience a greater personal sense of fulfilment and purpose.

Recently I watched a wonderful presentation by three of my favourite change-makers: Gregg Braden, Bruce Lipton and Lynne McTaggart.  It buoyed my heart so deeply, I felt moved to share. They spoke of the state of the world now- one that’s characterised by disconnection from one another, the natural world and our true selves.

When you consider the landscape of business today, it’s easy to get caught up in metrics, analytics, and strategies while forgetting a fundamental truth: marketing is all about humans. It’s about connection, resonance, and alignment—not just with others but within ourselves. The concept of the body, mind, and spirit—can serve as a powerful framework for shaping authentic, holistic marketing strategies that speak to your audience on multiple levels. So how do you implement this into your business?

We’ve all heard the rumours- the path to getting your business to where you want it to go is paved with hard work and goal setting.

Having now assisted many budding entrepreneurs, I can tell you that this isn’t exactly the whole story.