Using StoryBrand to craft clear, aligned marketing

Why confused customers don’t buy and how to fix it with StoryBrand

If your marketing feels like it’s not landing, it’s often not your offer, it’s your messaging.

One of the most powerful tools I share with my clients is the StoryBrand framework, developed by Donald Miller. It’s simple, human, and deeply aligned with energetic business principles because it centres the client, not the coach.

Your customer isn’t looking for a guru. They’re looking for a guide.

When your messaging positions your client as the hero of the story and you as the trusted guide, everything shifts. Suddenly, your message resonates. People understand how you help. And most importantly, they see themselves in your brand.

Let’s walk through the StoryBrand flow together:

The 7 elements of the StoryBrand framework:

1. A Character
   Your ideal client—they have a desire or goal

2. Has a Problem
   External, internal, and philosophical problems that stand in their way

3. Meets a Guide
   You, the mentor or facilitator of their transformation

4. Who Gives Them a Plan
   Your method, framework, or offer

5. And Calls Them to Action
   The clear, aligned next step -book a call, join, download, buy

6. That Helps Them Avoid Failure
   The risk of not acting .. without fear tactics

7. And Ends in Success
   The transformation they desire - freedom, confidence, clarity, healing

Why this works energetically:

✔ It’s focused on service, instead of self-promotion
✔ It invites without pressure
✔ It aligns with your soul-led offer
✔ It makes your message easy to receive

Want to try this?

Ask yourself:

• What does my ideal client want?

• What problem are they struggling with..really?

• How do I help them?

• What’s their “before and after” story?

This is the foundation of all magnetic marketing. And when done right, it creates immediate resonance.