A little bit about me
I know what it feels like to be a creative, intuitive entrepreneur—full of ideas and drive, yet weighed down by misalignment, overwhelm, or the sense that your business doesn’t fully reflect who you are. I’ve been there myself.
I’ve spent the last two decades growing small businesses across fashion, life coaching, and e-commerce, including global sales through Amazon and Shopify. Along the way, I built and sold two brands of my own and self-published six books. Every step of my journey has been guided by a commitment to sustainability, creativity, and creating work that has genuine meaning and impact.
Alongside this, for the past seven years I’ve worked as a business coach. After completing my Master Practitioner of Coaching qualification in 2015, I’ve supported people at all stages of business — from those just beginning to those ready to evolve and refine what they’ve already built. My approach is both practical and intuitive. I help clients clearly see what’s getting in the way, then offer grounded strategy and tangible tools to move them forward with confidence and clarity.
For years, I pushed hard to grow my ventures. The ambition was there, but the ease wasn’t. I often felt invisible, caught between following other peoples advice and trying to forge my own path. It could be isolating and exhausting, and I longed for a way of doing business that actually felt like me.
Everything shifted when I built, scaled and sold my own successful Amazon business. That experience taught me how to pair solid, practical strategy with my intuitive nature. I learned that when your business reflects your values — and you work with your natural energy instead of against it — growth becomes lighter, more sustainable, and far more fulfilling. Burnout stopped feeling inevitable once I realised there truly was another way.
Three things I believe:
1.
Working with the natural energy of the universe gets results faster than anything else you could do from a strategy point of view.
2.
Finding the right people to help, at the right time, moves the needle faster than slogging it out on your own. I have had MANY mentors over my years in business.
3.
You can do anything you set your mind to, with resilience and tenacity anything is possible.
I bring that same practical knowledge into my coaching. I blend business strategy with intuitive guidance, helping entrepreneurs translate their ideas and energy into clear, actionable plans that feel authentic and aligned.
What matters most to me is service.
My work is about helping sensitive, creative founders turn scattered efforts into connected, thriving businesses that reflect their true vision. The result is growth that feels meaningful—not just profitable—allowing them to make the impact they’re here for.
How I can help
I believe business is an energetic expression of who you are. When you build from alignment, where your values, sensitivity, and creativity meet, your work naturally becomes both fulfilling and magnetic.
My guiding principles
Brands I have created
Contact me
Interested in working together? Fill out some info and I will be in touch shortly. I can’t wait to hear from you!