Why AI can’t transmit the energy of your voice (and what to do about it)
The other day, I came across a comment on Facebook that caught my immediate attention.
It said:
“I feel that sometimes when I use AI to write my marketing emails, it’s quick but doesn’t transmit the energy of my voice.”
This one sentence captures what so many entrepreneurs and business owners are struggling with right now and it’s the exact premise of my book, The Influence of Energy: Discover the Power of Marketing from the Heart.
Let me be clear: I love AI. It’s fast, it’s resourceful, and it can save hours of research and brainstorming time.
But here’s the challenge - AI can’t transmit your energy.
It can organize, summarize, and generate copy in seconds. But the words it produces often feel:
Lifeless
Formulaic
Flat
That’s because marketing that truly connects doesn’t just come from words. It comes from your energy, which is your intention, your presence, and the way your message is sent so it resonates with the people you want to reach.
When clients come to me, they’re often frustrated. They’ve tried templates, formulas, and now AI but they still feel invisible. Their words don’t land, or worse, they sound like everyone else.
That’s because their unique energetic signature has been stripped away.
Marketing, at its heart, is an energetic transmission. It’s not only about what you say, but how you say it and how it feels when someone receives it. Does it feel authentic? Does it feel alive? Does it make your audience lean in and say, “Yes, this person gets me”?
This is the work I do with my clients – we bring the energy back into their marketing.
We uncover the deeper message behind the words.
We align the strategy with their values and energetic strengths.
We make sure their audience can feel the difference, not just read it.
AI might give you a draft. But your energy gives it life. That’s what transforms flat copy into something that builds trust, connection, and influence.
In my own business, I use AI as a collaborator.
It helps me structure ideas, pull research, and speed up the writing process. But I never hand over the final say.
Because the most important ingredient - my energetic intention - is something only I can add.
And the same goes for you.
If you’ve ever felt that your marketing sounds flat, formulaic, or “not like you,” it’s not that you’re doing something wrong. It’s that you’ve outsourced the one thing you can’t outsource - your energy signature.
AI can be an incredible tool. But when it comes to marketing that connects deeply, your voice, your essence, and your presence are non-negotiable.
That’s the heart of my book, and it’s the foundation of the work I do with my clients: helping you bring the energy back into your business, so your marketing transforms instead of just informs.