Your nervous system and energetic marketing

When we think about marketing, we often think about tactics, strategy, and creativity. But underneath all of it… your nervous system is running the show.

If you’ve ever felt like you know what to do but somehow can’t do it consistently, it’s not a mindset problem. It’s a nervous system response.

When you're building a business, your stress response can be easily triggered, especially when you're expanding into new territory. This creates patterns of Fight, Flight, Freeze, or Fawn each with its own energetic signature. Let’s break it down:

Fight: hustle and force

Fight energy looks like pushing through at all costs. You hustle. You force. You work harder and harder.

And sure, this can sometimes get quick results. But it’s not sustainable.
Fight energy runs on adrenaline, and eventually, it leads to exhaustion and burnout.

Symptoms:

Overworking.
Forcing launches that don't feel good.
Aggressive marketing that doesn’t feel aligned.

Healing Practice:

Slow down. Trust that magnetism works better than force. Rebuild your success on energy alignment, not sheer effort.

Flight: busyness and creative avoidance

Flight energy feels like you’re always busy but not really moving forward.
You’re doing a lot but somehow, the bank account isn’t growing.

You might be tweaking your logo again…
Writing another “perfect” post…
Planning more than you’re implementing.

Symptoms:

Chronic busywork.
Over-planning without launching.
Endless researching or learning without doing.

Healing Practice:

Focus on revenue-generating activities first.
Take imperfect action, even if it’s messy.

Freeze: paralysis and perfectionism

Freeze energy shows up as mind blankness when you need to act.
You overthink.
You freeze in front of your laptop.
You delay posting because it’s “not ready yet.”

Symptoms:

Overwhelming procrastination.
Perfectionism paralysis.
Hiding behind endless preparation.

Healing Practice:

Create tiny momentum.
Micro-movements build confidence.
One post. One offer. One email.
Small action beats no action, every time.

Fawn: people-pleasing and overgiving

Fawning energy appears especially during sales conversations.
You defer too much.
You avoid asking for the sale.
You downplay your value.

Symptoms:

“It’s totally okay if you don’t want to!” language.
Discounting or over-delivering to avoid rejection.
Fearing to hold boundaries.

Healing Practice:

Remember: offering your service is an act of service.
It’s loving to call someone into their next step, not manipulative.
Your ideal clients want your leadership.

Healing your business nervous system

The antidote to nervous system-driven marketing isn't to hustle harder.
It’s to go slower, more consistently.

• Build capacity through small, manageable actions over time.

• Celebrate tiny wins to build self-trust.

• Gently train your nervous system to handle more visibility, success, and growth without triggering old survival responses.

Over time, as you expand your capacity, your energy becomes more coherent and your marketing efforts become easier. When you know this is where you’re sitting you can be more gentle with yourself and your nervous system responses.

Because success isn’t built in giant leaps. It’s built in tiny, trust-fueled steps.

Reflection prompts

• Where am I currently operating from fight, flight, freeze, or fawn energy?

• What is one small action I can take today to rebuild self-trust?

How can I honour my nervous system and still move toward my vision?